Apr 20, 2018 a press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. For some reason, god chose us, some silly sheep, to put together a magazine. A media kit is a powerful tool that bloggers and entrepreneurs must have if they are trying to grow their brand to the next level. An author press kit is a package of information about a particular writer. Its usage is vast and wide and is not restricted in one industry. Jan 07, 2016 after launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. A more technologically advanced version of the event press kit is an electronic press kit. If you do not have the slightest of the ideas about what a media kit is or how to create an effective media kit, weve got you covered. Why dont you have a look at our vast template library once for that. Without any programming or design knowledge, you can put together a media kit that demonstrates the benefits of your service in a concise and eyecatching way. See more ideas about media kit, media kit template and sell your business. How to create a professional author media kit writers edit. Include highresolution photos of your product and team that you have legal rights to use. Your online press kit and how to put together the essential.
Apr 05, 2019 were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. If youve received free media coverage before, you can include a sheet that details those media outlets. The second page clearly lays out his offerings, rates, and past brand partnerships with examples of branded photos. Kostas media kit features a good balance of text, graphics, and high quality photos. The information you include in your bio should be relevant to your book. For example, a cookbook might include photos of her in the kitchen. Include recent and meaningful press release dont include a press release about hiring a new sales rep, include high res images of key products dont put your entire line. If you only have a few samples, create a tiered press kit mailing. Jun 11, 2019 if you only have a few samples, create a tiered press kit mailing. A robust media kit, news releases, banners and badges, a request form, and blog content are all pulled together in one place. Sample chapterwhy selfpublishing is entering a golden age here is a link to the entire media kit in one jumbo zip file.
Jan 21, 2017 a media kit is a basic document containing information about your latest book being released. Mar 22, 2011 when youre launching and marketing your book it can be essential to get attention from the media. Take charge of your marketing, sales and promotions, whether a major publisher picked up your book or it was selfpublished. A media kit is a great way to capture all the information you need in one. A media kit, or also known as a press kit, is a promotional tool or public relation staple used by companies or individuals to promote themselves andor their product. Apple mac pages, microsoft publisher, adobe illustrator ai. Media kit for indie authors alliance of independent authors. Here are the best 10 reallife media kits for your inspiration in making yourself a media kit. The pitch is similar to an elevator pitch in length, but the message of the pitch is altered from general to more specific to the journalist or influencers interests. Sometimes referred to as a press kit, your media kit consists of promotional materials about you, your blog and your brand. In addition to photos of the author and a bio, this page is. Whether for business, branding, or professional growth, every blogger should have a.
Nov 05, 2019 your ebooks needs a media kit at the ready. But after doing quite a bit of research, i found that a i already had most of the materials and b its pretty simple. This could be through creating intrigue, using the power of fear, or making a bold or unusual claim. Are you searching for the perfect media kit for a product launch. Why a good press kit is essential and how to make one forbes. Dec 26, 2019 your author media kit is not for your readers but for journalists, bloggers, book store owners and anyone else who might want to feature your book within their sphere of influence. Imagine it as a resume for your company that aims to answer questions from media, investors, potential clients, and others. Rightclick the link and select save as to download it, then doubleclick the file to open it. This way brands can immediately get an idea of what kosta can create for them without having to comb through his website. For some reason, you are reading this magazine that god has put together using some silly sheep.
Were going to walk you through each section of what your influencer media kit should include in this blog post, using examples from real media kits and the media kit template weve created. A lot has been talked recently focusing on the value of media kits for blog owners in this digital world. If you are a multitasking independent author, then try and provide contact information that looks professional. Why having a media kit could increase your press coverage. How to create a stunning media kit for you and your book. Your media kit is contained in one neat package that can be used to bolster your pitches to media outlets or accompany important announcements and newsworthy items about your blog or brand.
To help you create a gorgeous influencer media kit, you can download our free influencer media kit template for adobe photoshop below. Examples include a company merger, the launch of a new product, a rebranding campaign, or a major change in organizational leadership. An electronic press kit, commonly referred to as an epk, online kit or media kit, is distributed to the media in electronic form. A media kit is a document containing information about your business, product or event. Adobe spark page allows you to create a media or public relations campaign that can grow and develop your brand. A media kit is a basic document containing information about your latest book being released. Businesses need to compile all the information they want to include in their kit and then decide on the best way to convey it to the press. Graphic design booksgraphic design layoutstext designpage layout designbook layout. A media pitch is a short, concise email historically a letter or phone call to a journalist or influencer. After launching my social media and online book campaigns, i decided to reach out to local libraries and schools about shelving my indie book. Use canvas amazing collection of templates to create a media kit quickly and easily. Oct 28, 2015 even if they dont use them wordforword, it gives interviewers invaluable direction on your book. And if you have mediarelated supporters, the makeawish foundation is a great example of how to acknowledge them.
But dont send media coverage from a direct competitor or. Editors and reporters get numerous press releases and media kits on a daily basis. They vary somewhat in context, complexity, and appearance, but most will include basic information about the writers services or recent projects, as well as contact information. Your online press kit and how to put together the essential elements youll need for your media contacts. Over 300,000 authors trust the professionals on reedsy, come meet them.
An electronic press kit or epk is a digital solution for showcasing the services or products of a business or individual. It contains thorough information, and its distribution is a preface for a release or an important announcement. The ultimate guide to creating a media kit triberr medium. For example, media highlights should be a spattering of your best and greatest and current placements. And if you have media related supporters, the makeawish foundation is a great example of how to acknowledge them. We love the section on the packages available, including the book discovery package. A query letter is meant to elicit an invitation to send sample chapters or even the whole manuscript to the agent. This media kit is a bit dated, but still an excellent example for a niche site with unique sponsorship opportunities.
You can also include a download of your book, or a sample chapter. You can get inspired by these reallife media kit examples and find an idea for building your media kit. Most green authors dont realize that it is largely up to them to promote their book. For companies that want to secure investment with their kit, first impressions count. Make sure that you get their attention and interest with a media kit thats not only useful and informative, but also perfectly designed. Your author media kit is important for your book marketing efforts.
So to appeal to media and thought leaders alike, you are going to need to tell them why your book matters to them and their audience. Hardcopy press kits use folders with the company logo, whereas digital press kits use a website page or are sent in a zip file via email. Use our free press kit template to appeal to media and standout among the. Your media kit should work for you like a hired hollywood publicist, says shannon oneil of duolit and alli florida meetup cocoordinator. Heres what a great media kit looks like snapfluence. You can sure do have a peek into the media kits of the people with a successful partnering with advertiserssponsors. Media kits are no longer reserved for fortune 500 companies or massive publications. They are mainly used at events and for launches as a package of information for journalists to help them write their story. The intriguecompulsion factor of your book press release headline needs to be balanced by some actual information. Press kit materials writing for strategic communication. Make it easy for your fans to post about your book on social media.
As a followup to our guide to creating your very own media kit, were showcasing 3 of the best reallife influencer media kits weve seen. How to create a killer press or media kit fashion pr 101. Return to book promotion tips printmobilefriendly version. This sample media kit template is a free tool offered by. How to create the perfect book media kit book launch. Please contact us for permission before redistributing or hosting elsewhere. Big thank you to danny, heidi, and kosta for letting us share their media kits with you. A press kit, also known as a media kit, is a page on your website that contains resources and information for reporters and publishers. The basic concept is to write a headline which compels the reader to continue reading. For this reason, book press kits are really important to your book marketing efforts.
A selfpublishers companion media kit the book designer. The entire system is clickbased, meaning you can create your own design with your existing computer and a mouse. Our media kit templates include everything you need to know about creating the major marketing package for your book, from start to finish. Why you need a media kit for your book and a sixstep guide to.
With a little practice and some trial and error, you should be able to master the basics of design in just a few minutes. Lets take a look at exactly what a professional author media kit entails, why you. The toptier media may only consist of five to ten outlets, but theyll be the most important. Make sure you label each photo clearly so that journalists can find the right file. An electronic press kit reduces lead time and allows the recipients access to the information with a few clicks of the mouse. In the digital era, the method of marketing has been also changed as the place of the regular marketing strategies have been taken by digital marketing methods. For example, its not enough that you have a new book. B efore an author gets that allimportant magazine, newspaper or radio interview, an interviewer will probably spend time perusing their author media kit.
When they responded asking for my press kit, i panicked. Chris well will show you how to create a media kit that answers questions anyone might ask about you or your books. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Check out these ecommerce press kit examples and learn how to create a press kit that will actually get publicity for your business, even in the ecommerce space. Make your brand presentation simple in a professional way to sponsors, collaborators, and the public at large with our wellformatted business media kits. Your books media kit is the major marketing package that tells a variety. A digital media kit, also known as a press kit, electronic press kit, or media kit, is an information packet about a business or product. He also has a large assortment of photos of tim ferris to choose from. No knowledge of graphic design or programming is required.
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